While the world faces the current financial crisis, companies and the media speak more and more about the importance of Corporate Social Responsability (CSR) while continuing to support their economic growth. How do big companies move from being purely profit oriented towards ethical business? How does Nestlé evaluate its overall corporate citizenship record, and how financial investors and NGOs evaluate Nestlé from this standpoint? What is the CSR impact on the core business and the success of the company? Image: gradueshec.ch. More…

Source: Gradués HEC Lausanne