Why do you buy The Big Issue? Is it to feel good about helping those on the margins of our society? Or is it to get something interesting to read? The answer — and that is the uniqueness of the paper launched by John Bird in 1991 — is that it is both. You help a homeless person to enjoy the dignity of paid employment rather than the humiliating alternatives, and you buy a magazine that, because of its charitable nature, can frequently attract first-class interview subjects. Image: business.timesonline.co.uk. > More…

Source: The Times