44% of the British public are interested in finding out about the ethical credentials of the next financial product or service that they buy, according to new online research released today. The national online consumer survey, conducted by Ipsos MORI on behalf of non-profit research organisation EIRIS, explores post credit-crunch attitudes to ethical finance. The survey finds that three-quarters of those interested in finding out more about the ethical credentials of a financial product or service said they are likely to take this into consideration when next buying a financial product or service. Respondents surveyed felt that banks and financial institutions should prioritise current ethical concerns such as protecting human rights, tackling climate change, protecting the environment and investing in fair trade in their lending and investing activities, more so than avoiding ’sin’ issues relating to the manufacturing of alcohol, tobacco and gambling which have traditionally been the focus of ethical investors. More…

Source: EIRIS