Responsible investment specialists should watch their language

The use of words such as “externalities”, “extra-financial risks” and “socially responsible investments” often results in the perception that environmental, social and corporate governance (ESG) factors are extraneous to conventional investment decision-making, that they are extra work, and that they are only about ethics. This has turned the integration of ESG factors into a niche and has given mainstream investment managers an excuse not to be explicit about ESG factors in their investment processes. The ESG community can borrow from general sustainability research. A recent report by advertising agency OgilvyEarth showed that the communication of sustainability in general should be rethought. “The great green middle, [79% of Americans], isn’t looking for things to set it apart from everyone else. It wants to fit in.” More…

 

Source: The Guardian

admin // 06.09.2013

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