Building long-term shareholder loyalty: The loyalty rewards project.

Mercer, Stikeman Elliott LLP and the Generation Foundation (the advocacy group of Generation Investment Management) have completed a year-long collaborative global research consultation with key investment stakeholders regarding ways corporations can build long-term shareholder loyalty. Building a Long-Term Shareholder Base: Assessing the Potential of Loyalty-Driven Securities reveals that while investors, corporations, fund managers, academics and other thought leaders broadly agree that short-term investment behavior does have a negative impact on the way companies make key decisions, there is little support for the introduction of loyalty driven-securities in the form of loyalty dividends, warrants or additional voting rights. More…

Source: Mercer

admin // 07.01.2014

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